Tactical negotiation is not just about coaching negotiation skills; it is a holistic approach to managing different interaction situations. Everyone interprets a challenging interaction situation through their own subjective experience. For a salesperson, a challenging encounter may mean that the customer does not buy, for a supervisor it may mean that the subordinate behaves in a problematic way, and for an expert it may mean that his or her professionalism is not trusted. Our coaching focuses not only on interaction and negotiation skills, but also on understanding the patterns that drive human behaviour, non-verbal communication, managing fear and stress mechanisms and influencing.