Professional in Safety and Body Language.

Sami Sallinen is a former Narcotics Police officer, Violent Crime Investigator and officer of the Finnish Security Police, who has also worked in international undercover and criminal investigation assignments in different parts of Europe. Today he is a Security and Non-verbal Communication Expert and media commentator, as well as a non-fiction writer, Speaker and Business Coach specializing in human behavior.


With more than 30 years of experience managing challenging interactions and  situations, he is now using his skills to coach businesses in sales and negotiation, constructive interaction, the correct interpretation of non-verbal communication and how to use it in different types of encounters effectively, and managing challenging encounters.

"Constructive interaction and the ability to manage challenging interactions and situations are among the most important workplace skills today. Building trust, empathy and the ability to understand other people's behavior are at the heart of it all."

Sami’s coaching and presentations are consistently praised for their tangibility and immediate usefulness. Anyone who is involved with other people and wants to gain new insights into the interaction between people and their peers will benefit greatly from the coachings. They will deepen their understanding of the factors and mechanics that drive human behavior.


“I have always been interested in the human mind and how people behave and communicate in different situations. Over the years, I have come to understand that police and business elements and solutions in difficult encounters and operational situations are the same. There is no difference between negotiating in an undercover operation with an organized criminal organization, or whether you are negotiating a corporate partnership agreement. People act in a certain way and they reveal their thoughts and feelings through non-verbal communication in a certain way, regardless of their background.”

Sami Sallinen is a popular speaker and business coach, non-fiction writer and media commentator. You can read more about his books and media appearances here.